Privacy policy

We collect as little as possible, we never sell it, and you can leave any time.

Who we are

THRIVE is a weekly UK fleet-intelligence briefing. For any privacy question, contact us at hello@thrivefleet.co.uk.

What we collect

• Your email address, when you subscribe. We use it only to send the weekly briefing and occasional service messages about it.
• Aggregate, anonymous usage analytics (page views and performance) via Vercel Analytics. This does not use cookies and does not identify you individually. See our cookie policy.

We do not collect special-category data, we do not build advertising profiles, and we do not sell or rent your data to anyone.

Legal basis (UK GDPR)

We process your email on the basis of your consent, which you give by subscribing and can withdraw at any time by unsubscribing. Analytics are processed on the basis of our legitimate interest in understanding aggregate site usage, using a privacy-preserving, cookieless tool.

Where your data lives

Subscriber details are stored in our database (Supabase) and the site is hosted on Vercel. These providers process data on our behalf under their own security and data-processing terms. We keep your email only for as long as you remain subscribed.

Your rights

You have the right to access, correct or delete your data, to withdraw consent, and to complain to the Information Commissioner's Office (ICO). To exercise any of these, email hello@thrivefleet.co.uk or use the unsubscribe link in any issue.

Last updated 1 July 2026.